Asda colleagues brave icy waters to kickstart BBC Children in Need campaign
Asda colleagues are fundraising for Children in Need.
Courageous colleagues from Asda stores across the West of Scotland took to the seas to kick start their fundraising efforts for BBC Children in Need.
The 30-strong group from stores across the region from Kilmarnock and Irvine to Dunbarton, and Falkirk braved the icy waters, with each store challenged to raise at least £1,000 for this year's campaign.
Teresa Bruce, Community and Customer Champion at Asda Kilmarnock, said: “We had an incredible day for it, The sun was shining in the sky as we dipped into the water at Irvine Beach, and the Isle of Arran looked spectacular in the distance.
“It was a big team effort, and everyone had a ball - despite the chilly water. The icing on the cake was to have our very own Pudsey there, performed to perfection by Yvonne McArthur, our Community Champion at Newton Mearns.”
Since 2000, Asda has raised more than £42 million for BBC Children in Need – supporting over 400,000 children and young people across the UK. This year the charity is embarking on a new mission: Championing the Mental Health of young people.
Teresa added: “With children and young people facing more pressures than ever, taking early action is crucial. As Asda colleagues, and with incredible support from our customers, we’re proud do our bit to raise funds for grassroots organisations that can make a meaningful difference to the children and young people who need it most.
The total amount raised this year will be revealed live on air during the BBC Children in Need telethon on Friday November 13th.