The shop opens at 8am on Tuesday, April 12 and there will be £1000 of vouchers given away to the first 100 customers.
To celebrate the opening, an envelope will be given to the first 100 customers to walk through the doors of the new Falkirk store, each one containing a voucher worth between £5 and £100 to spend in store.
Additionally, customers entering the queue before 7.45am on the day of the opening will receive a raffle ticket, with the chance to win one of eight prizes, including two Daewoo Halogen Air Fryers, three JML Household Essential Hampers, Falkirk FC signed merchandise and match day tickets.
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The first 200 customers through the checkouts will receive a free large Easter egg and a two litre bottle of Irn Bru!
Operated by frozen food chain Iceland, Food Warehouses are on a much bigger size and scale than the group’s well-established stores.
Like Iceland’s original shops, there will be a large frozen food section but there will also be fresh fruit and vegetables and other “cook-from-scratch” foods, as well as a range of convenience foods.
The supermarket also has eight opening offers deals for one day only.
Every customer who shops at the Falkirk store on its opening day will be able to make the most of one-off deals, including Velvet Comfort Toilet Rolls (was £4, now £2 for a nine pack), Pepsi Max (was £8, now £7, 24 pack) and Hellmann’s Real Squeezy Mayonnaise (was £3, now £1.50, 750ml). There is a maximum of three per customer and products are only available while stocks last.
When the store’s owners applied for a premises licence at Falkirk Licensing Board at the end of last year, Neil Hassard, representing the business, said: “The new stores very much have their own identity and are very much referred to as The Food Warehouse – it’s not just a big Iceland, it’s so much more than that.
“I’ve been involved in many of these openings in Scotland and the new stores are well received in the areas they come to.
“Generally, they get good feedback, whether it be from young professionals or people with children or even older individuals.”
The board was told that alcohol was not a massive part of the Iceland offer, at five per cent of sales.
However, said Mr Hassard, it was important to sell alcohol so that customers could do a full shopping in the one location and he promised it would be a well presented area.
“It’s not about bulk – there is nice presentation of the wines and nothing to suggest any promotional activity,” he added.
Councillors were assured that home deliveries will all be made by Iceland employees who all receive the mandatory training, which is delivered in-house by their own training department.
They also heard that Iceland were at the forefront of environmental awareness and were taking steps to remove all own-brand plastic packaging by 2035.
Board members agreed to grant a provisional licence at the time, which will now be granted fully as the new store is complete.
Launched just seven years ago, The Food Warehouse now has more than 150 stores across Britain with significant growth plans for the remainder of 2022.
The 9900 square foot Falkirk store’s opening hours are: Monday to Saturday 8am to 9pm and Sunday 8am to 8pm.