The joint fundraising campaign from Cancer Research UK and Channel 4 aims to get new cancer tests and treatments to people who need them the most.
Supporters are being asked to create a restaurant-style experience at home by hosting a special brunch for their household – with diners donating the bill to life-saving research.
Special episodes of Sunday Brunch will be shown on Channel 4, starting tomrrow (October 4) at 9.30am, showcasing delicious recipes to help Stand Up To Cancer.
Simon Rimmer knows first-hand the devastation a cancer diagnosis can bring and has donated his recipe for blueberry and cottage cheese pancakes.
He said: “I remember vividly the moment I was told my dad had cancer. I was only nine years old and it hit me like a ton of bricks.
“He’s the strongest man I know and thankfully he’s still here with us today.
“Stand Up To Cancer is such an important cause, funding research to help people just like my lovely dad.
“I’m thrilled that Sunday Brunch is teaming up with Stand Up To Cancer this year.
“We’re asking everyone across Scotland to hold their own special brunch with their household or bubble – the more the merrier if they’re dialling in over video. I’ll definitely be Face-timing my good old dad over a cuppa.”
Sunday Brunch co-presenter Tim Lovejoy also has his own personal reason for backing the campaign.
He said: “I didn’t think cancer was something that would affect my life or my family; I just didn’t really think about it much at all.
“Then my brother was diagnosed with pancreatic cancer at the age of 37. It was such a shock. And when James died, I almost couldn’t believe it.
“But one in two people in the UK are diagnosed with cancer so really it affects all of us.
“That’s why I’m asking people to join me to Stand Up To Cancer this October.”
A free fundraising kit is available online, full of tips and recipes to help people turn their home into an exclusive brunch spot.
From Davina McCall’s kedgeree to Jamie Oliver’s super spinach pancakes and Asma Khan’s courgette sabzi, there’s something to suit everyone’s taste buds.
Participants can also simply choose to conjure up their own culinary creations.
The free fundraising and recipe kit is available at www.standuptocancer.org.uk/fundraise/sunday-brunch.