Businesses are being urged by Forth Valley Sensory Centre to offer more roles to sensory-impaired people.
The call follows a recent survey which highlighted that a quarter of people with hearing loss have quit their job due to discrimination.
For young people the task is even harder with young deaf people four times more likely to be unemployed than their hearing peers.
These issues and others will form part of the inaugural business breakfast meeting in partnership with Forth Valley Chamber of Commerce.
The free event on October 7 will focus on the benefits of hiring people with a sensory impairment and how local businesses can make themselves more attractive to customers.
Martin Allen, partnership manager at the Sensory Centre, said: “The Department of Work and Pensions estimates the spending power of the disabled community in the UK to be £212 billion.
“By engaging better with disabled people businesses can make themselves much more attractive to these potential customers.
“What our event will show is that there is no cost, no downside to employing a person with a sensory impairment.
“There is a wide range of funding available to assist employers making any changes, such as vibrating pagers for a fire alarm, which will help them provide a safe workspace.”
The event will start at 8.30am with free rolls and drinks available. To register, email email@example.com.