Study reveals how COVID-19 has changed gig goers attitudes to events in Falkirk and beyond

The organisation, a body which supports the arts, screen and creative industries across the country, has surveyed a representative sample of the population in Scotland, to find out how COVID-19 has changed attitudes towards concerts, gigs and theatre productions live and online now and in the future.

One of the main findings of the study is that over half the population – 56 per cent – admitted they really miss attending cultural venues and events.

However, even among the real “culture vultures” the study shows there is a wariness – even a fear – regarding returning to venues and events as and when restrictions eventually ease.

In fact interest Interest in attending cultural events remains lower than for many other types of leisure pursuits, like going to a country park or scenic outdoor area.

Iain Munro, Creative Scotland Chief Executive said: “The impact on Scotland’s art and culture sector by the COVID-19 pandemic has been severe. This important and ongoing research helps us understand that impact from a public perspective and is helping inform our ongoing discussions with partners, including Scottish Government, regarding current and future support.

“The research also provides invaluable insight that will help shape our collaborative work with the sector in terms of recovery and renewal as we emerge from the impacts of the pandemic through 2021.”

According to the study 98 per cent of participants have been engaging with cultural activity from home at some point during the COVID-19 pandemic, but only a small proportion – 17 per cent – say they would be willing to pay for cultural content that has moved online.

There is some hope for the future.

A Creative Scotland spokesperson said: “Audiences are nevertheless looking forward to attending cultural activity when they can and are open to trying new experiences at different types of venue.

“The study suggests audience levels look likely to return to pre-COVID-19 levels, or increase, once a vaccine is widely available.”

Visit www.creativescotland.com for more information.