Jawad and Asiyah Javed, owners of Day-Today Express, were put forward by customers for all of the support they’ve provided to those in need throughout the coronavirus pandemic.
The duo were surprised by a camera crew and appeared on GMB on Friday as part of a 1 Million Minutes Awards initiative linked to ITV's Britain Get Talking campaign aimed at keeping the nation connected.
Since March, the couple have distributed hundreds of free weekly food parcels to families struggling to make ends meet.
The Javeds have also given away support packages to the elderly containing face masks, anti-bacterial hand gel and cleaning wipes.
Their charitable acts have continued into the festive season, with parents who are feeling the pinch this Christmas able to collect free selection boxes for children from the Alloa Road shop.
The store is also handing out food packages to anyone who may be forced to go without a meal on Christmas Day.
Deliveries will be made on Wednesday, December 23, however, parcels can also be collected from Day-Today.
The Javeds will welcome any requests for help, which can be made through private messages on Facebook or over the phone via 01324 554077.
The shopkeepers, who are keeping the store open until 10pm on Christmas Day, will also serve free hot rolls to the vulnerable and homeless from 1-3pm on December 25.
Reacting to the GMB award win, Mrs Javed said: “We were shocked because we didn’t expect to win it.
“They phoned us saying we were nominated and we were in the top six.
“They sent us a message to say the live awards were virtual. We were in the shop and watched it in the store room.
“I was happy but I didn’t expect to win it!”
She added: “On Christmas Day, everything will be shut.
“There’ll be people who have no food so we’re doing free food for the homeless.
“If there’s anybody who needs help, just contact us. Send a private message if you want to stay anonymous.”