So officers are united in their support for the current campaign from Road Safety Scotland encouraging road users in Scotland’s towns and villages to keep our roads safe.
The message is clear: slow down, watch your speed, don’t let yourself become distracted and be aware of other road users.
There has been a lot of publicity recently regarding the number of drivers who still use mobile devices while driving.
However, distractions can also come from changing radio channels, eating at the wheel and letting your concentration slip.
Many of us will even admit we don’t remember our journey, especially if it’s a normal day to day route.
You are seven times as likely to kill a pedestrian if you hit them at 30mph rather than at 20mph. The death of anyone in a road accident is tragic but on many occasions it could be avoided.
Relatives may never get over the trauma and those responsible talk of never getting over the guilt. The impact is life changing.
Do you want to live with this for a few extra minutes shaved off your journey?