Mum’s the word when it comes to buying presents

Mums are stepping up to the role of Santa’s Little Helper this Christmas by taking the lead in organising family group gifts and activities.

By The Newsroom
Saturday, 19th December 2015, 11:00 am
Mums are behind most Christmas gifts
Mums are behind most Christmas gifts

Nearly a third (27 per cent) of all Christmas group events and gifts will be organised by a mum, followed by 17 per cent of sisters taking the lead.

Meanwhile, just one in 10 Dads (13 per cent) will summon their inner-Santa followed by only 8 per cent of brothers, leaving the making of Christmas to the women in the household.

Mum will, however, be rewarded for her efforts on Christmas day as she is the most likely person to receive a joint gift from her family.

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The family is less likely to club together for dad’s gift, or the children. The most common reason for arranging a joint present is to buy a better, more expensive gift with 59 per cent of group gift buyers say that’s why they do it.

Buying presents together in a group also looks like a trend that is here to stay. Younger age groups (18-34 year olds) are the most likely (39 per cent) to club together as a group for Christmas gifts, whereas only 9 per cent of over 55s participate in group gifts.