East Stirlingshire proved charity begins at home today as they announced a new partnership at the site of their future stadium.
The club has revealed MND Scotland - which cares for those with motor neurone disease - will be its official charity partner for the 2014/15 season.
The Shire were eager to support another good cause after a successful link-up with Parkinson’s UK this season.
“Football clubs, our own included, are increasingly mindful that what we do isn’t just geared towards what happens at 3 p.m. on a Saturday afternoon,” said chairman Tony Ford.
The new partnership with MND Scotland is a perfect match as Norma Jack, wife of honorary club president Robert Jack, has served as a volunteer and fundraiser for the charity in the Falkirk district for many years.
“Robert and Norma have been loyal to their respective causes and the club thought this was an appropriate way of linking it all together,” added Tony.
“We know how popular football is and we are aware that we can use this link to help the community in all sorts of different ways, and a charity partnership is one of those ways.”
Shire’s first team players will wear the MND Scotland logo on their blue third choice shirts next season in at least six league matches, and the club will also make a donation to the charity for each of the shirts that is sold to the public.
Two home matches at Ochilview will also be designated MND awareness days with bucket collections and information events taking place.
Charity chairman Alastair Baillie said: “I’m really grateful East Stirlingshire has chosen us as its charity partner for the coming season.
“We have an aspiration for a world without motor neurone disease, and until that day the charity’s main priority is to ensure we provide care to those affected by this cruel and incurable disease.
“I’m sure the increased profile generated by this partnership will help us achieve that.”
Several well-known footballers, including the late Jimmy Johnstone, have suffered from MND.
Shire directors met with officials from MND Scotland at Little Kerse playing fields in Grangemouth on Tuesday, home of LK Galaxy Sports and Shire’s youth teams.
The clubs are currently working together on ambitious plans to build a new purpose-built stadium and training facility at the site.