Butchers Malcolm Allan is seeing record-breaking sales of its steak pies in Asda this New Year going through the roof.
If the pies were piled on top of each other they would measure 1237 times the height of the Kelpies.
The family firm, now based in Larbert, is predicting a 500 per cent increase in pie sales at the supermarket as it ends 2014 on a high.
It comes on the eve of Scotland’s Year of Food and Drink, a special event celebrating the best the country produces.
Last year saw the 60th anniversary of the business launched by Malcolm Allan, with the third generation of the family now involved in running it.
Steak pies are big business for Malcolm Allan. It produced enough steak pies to feed 200,000 for Asda this Hogmanay alone. And every year around 575,000 are sold in its Scottish stores – enough to feed 2.3 million people.
Another best seller is its lorne sausage,over 11 million slices sold in the past year, enough to fill Falkirk Stadium 1314 times and give everybody a roll and sausage.
Malcolm Allan makes 65 per cent of all the lorne sausage sold in Scotland and currently is selling 20 tonnes each week as shoppers opt to buy more locally produced foods.
The butcher started supplying lorne sausage and black pudding to the Asda distribution centre canteen in Falkirk and it was such a hit with colleagues, the products were soon on the shelves of all 60 Asda’s Scottish stores. The supermarket giant now stocks over 46 Malcolm Allan lines.
Gordon Allan, who runs the business along with brother James, said: “It’s great to be introducing our biggest number of pies yet for our 30th year supplying Asda. We are totally focussed on providing first class quality that exceeds expectations.
“Although we are no longer butchers on the high street, our relationship with Asda has in fact allowed us to maintain our quality of a butchers offering to millions of people, and as a result we have doubled our staff, and we’re exceeding sales expectations with figures growing by 20 per cent year on year.
“The support that Asda gives suppliers in Scotland really is second to none, and it’s great to see a retailer actively promoting Scottish producers.”
Asda’s regional buying manager for Scotland, Brian O’Shea, said: “We are very proud to support local suppliers and in doing so offer our shoppers great tasting regional products at affordable prices, particularly around key trading times such as Christmas and Hogmanay.
“Malcolm Allan started off supplying our canteens and the relationship has quite simply grown and grown ever since.
“The products flying off our shelves speak for themselves and are testament to the strength of our relationship with them and of the quality of the products they supply.”