Falkirk has been named as the third biggest buyer of protein foods from one of Britain’s biggest supplement provider.
Muscle Food, an online retailer of diet supplements and protein-packed foods, said the town cannot get enough of their products, buying more per head of population than almost anywhere else in the UK.
The component is essential for muscle growth and body builders or people that do a lot of exercise need to consume more than average.
The recommended amount is one gram per kilogram of bodyweight, but those trying to build muscle consume over double that amount. Meat, dairy, eggs, nuts and legumes are all good sources of protein but many bodybuilders take supplements to easily reach targets without extra calories.
Rene Rowlings owns Better Bodies in Grahams Road, Falkirk and says he isn’t surprised the town is such a big buyer of the nutrient.
He said: “There is quite a big gym culture in Falkirk with several huge gyms so it makes sense local people buy a lot of protein.
“With my shop though, cheap online providers are harming the business. I’ve seen sales drop as people get cheap protein on the internet at prices I can’t match.
“However I think there are a lot of negatives from shopping online instead of a local business.
“I’ve got 20 years experience in the body building and diet field and can individually tailor supplements to meet goals. I also give testers and only sell good quality goods.
“If you are shopping online, the quality can be reduced and you are having to guess the right supplement for you.”