Frightened children looked on in horror as their father was the victim of a vicious assault.
The attack took place in broad daylight in a busy Falkirk town centre street.
Police are now hunting the two attackers and said the incident appears to have been sparked by an earlier road rage episode.
The 39-year-old victim was driving in Falkirk with his wife and three young children in the car at around 2.30 p.m. on Sunday when a dispute took place with the occupants of a red hatchback at the Garrison Place roundabout.
Words were exchanged before both cars were driven off.
However, a short time later, while shopping in nearby Glebe Street, the man and his family were approached by the two occupants of the other car.
With his family looking on, the man was punched and kicked, suffering a cut to his head, before his two attackers made off.
PC Anthony O’Reilly said: “This was a vicious assault which has left a man injured and his onlooking children very distressed.”
The first suspect is described as in his mid thirties, tall, slim and with short brown hair. He was wearing blue jeans, a grey/blue jumper and white trainers.
The second was in his early forties, of heavier build and with short black hair. He was wearing grey jeans and a navy fleece with a white stripe across the chest.
Anyone who saw either incident is asked to contact Police Scotland on 101 or Crimestoppers on 0800 555 111.