Campaign gives Falkirk folk something to chew over

The big gum clean up
The big gum clean up

The sticky problem of chewing gum litter is being tackled by town centre bosses as part of an annual £700,000 nationwide campaign.

Falkirk Delivers is one of only two Scottish BID (Business Improvement District) organisations to sign up for the crackdown organised by the Chewing Gum Action Group and funded by the chewing gum industry.

The campaign now in its eighth year sees them working with the Scottish Government, Keep Scotland Beautiful and Zero Waste Scotland to co-ordinate initiatives to reduce the amount of gum indiscriminately discarded on pavements and paths by thoughtless members of the public.

Across the area bus stops, lamp posts and telephone kiosks have been targeted for colourful ‘Bin It’ displays reminding ‘chewers’ to think before they spit and avoid the danger of being hit by a £50 fixed penalty for breaking the law.

Alastair Mitchell, Falkirk’s BID manager, said: “Chewing gum litter is a real nuisance that is difficult and costly to remove. We want residents, shoppers and visitors to enjoy a clean Falkirk Town Centre and that’s why we have teamed up with the Chewing Gum Action Group to raise awareness and proactively tackle this problem. Over the last year we have been working with Falkirk Council’s criminal justice team to clean up this blight and hope the 2013 campaign will encourage gum users to think before they dispose of their gum and understand that by simply taking time to get rid of it properly they can play a part in making the area a cleaner and more inviting place to be.”

Kristian Bentham of the CGAG said: “We are looking to build on the success of previous years and once again hope to see a significant reduction of chewing gum litter.”