The seal of approval from the staff canteen found Malcolm Allan products being stocked on the shelves of Asda.
After more than 30 years of working together, the Falkirk butcher is hoping to achieve sales of £12 million with the supermarket this year.
As Scotland’s Year of Food and Drink is now in full swing, Andy Clarke, Asda’s president and CEO, and Richard Lockhead, Cabinet Secretary for Rural Affairs, Food and the Environment, visited the family firm’s Larbert HQ to see what is being done to promote Scottish products.
A dedicated sourcing team based in Scotland has helped sales of Scottish products exceed £1.2 billion annually.
The retailer was the first to launch a Scottish range of own-label products under the ‘Chosen By You Scotland’ brand.
Malcolm Allan first started out supplying Lorne sausage and black pudding to the Asda distribution canteen in Falkirk, and thanks to being a hit with colleagues, the products were soon on shelves in all Asda stores across Scotland. Over 50 of the butcher’s lines are now stocked in all Asda’s Scottish stores.
After a tour of the factory, the visitors were then treated to a selection of the nine new lines launched exclusively in Asda this month, including a steak pie with cheddar cheese, in a deal worth £500,000.
Gordon Allan, Malcolm Allan director, said: “Our relationship with Asda has allowed us to maintain our quality, offering butcher taste to millions of people. As a result we have doubled our staff and we’re exceeding sales expectations with figures growing by 20 per cent year on year.”
The Cabinet Secretary said: “Retailers – large and small – across Scotland play a vital role in supporting the growth of our food and drink industry. Promoting fresh, in-season, local produce is just one of the many things retailers can do to boost the sector and our economy.”