Looking local first is a sign of the times in Falkirk

Steve McMurry of Falkirk Signs Express
Steve McMurry of Falkirk Signs Express

A Falkirk sign firm is backing a study which claims business customers tend to look to local suppliers first if they get good service.

The independent research, commissioned by Signs Express, revealed over 80 per cent of small and medium-sized enterprises in Scotland believe it is important to buy local when it comes to purchasing goods and services.

According to the study the main reasons businesses use firms on their own doorstep first is it helps the local economy and they find it easy to deal with local business bosses.

The survey also revealed the majority of businesses do not believe price is the most important factor when it comes to selecting a supplier, with 76 per cent of those surveyed placing good service at the top.

Steve McMurray, owner of Falkirk Signs Express, said: “A large proportion of Signs Express customers are small and medium-sized businesses so it’s really important we understand their priorities.

“What’s clear from our research is small and medium businesses are very committed to buying local. As the UK economy starts to show real signs of sustainable growth, quality service, reliability, professionalism and good value are ever more important.

“When it comes to selecting a supplier the vast majority of people still believe value and service are far more important than securing the cheapest quote. As suppliers, we all need to make sure we are adding value and addressing the needs of our customer.”

The research also highlighted businesses’ biggest frustrations with suppliers, including the hard sell, when suppliers try the old “offer ends today” trick, inexperienced suppliers not being able to answer questions and not turning up at agreed appointments.