Hoping to show the French a thing or two about concocting sweet treats is confectionery firm Mrs Tilly’s.
HThe family-run Larbert company is already firmly established in the UK market but now hopes to consolidate its position abroad.
It has already secured a contract that will see the launch of its range of five Scottish 150g fudge products across France from next month.
Initial forecasts indicate that sales could exceed 100,000 units in the first year.
Set up almost 20 years ago by husband and wife team Peter and Elisabeth Paterson, Mrs Tilly’s rapidly grew from tablet being made in their kitchen to full-scale production in a Tillicoultry factory unit.
A few years ago the couple, now joined by sons Blair and Keir, began looking for bigger premises and in September 2013 moved to Central Business Park in Larbert.
The company’s recent export developments have included launches in Canada, Germany, Switzerland and the USA with the foray into France forming part of an overall strategic sales drive by this ambitious Scottish family business.
Joint managing director Peter Paterson said: “Recent export successes have allowed us to recognise the potential of our products in global markets. We have worked closely with agencies, including Scottish Enterprise, Scottish Development International and Scotland Food & Drink, to develop a strategy for introducing our brand to new international markets and consumers.
“We are committed to developing our business not only at home but on the international stage and we are proudly taking our deliciously indulgent Mrs Tilly’s Scottish ‘sweeties’ to a global audience. Our products will be on the shelves of some of the biggest retailers across France.”