A young mum has been crowned queen of the high street with her idea to kick start a retail revival.
Jenna Fairgrieve of Falkirk walked away with a £10,000 cheque after she and business partner Emma Pauley took the Carnegie UK Trust TestTown prize. Now they hope to turn their idea into a going concern.
The young entrepreneurs beat off competition from over 550 other 16 to 30 year olds from across Britain.
TestTown was an initiative launched by the Carnegie UK Trust to encourage young people to create innovative businesses and help bring energy back to flagging town centres with the winner guaranteed a £10,000 prize.
Back on the High Street was created by Jenna (25) with the idea of creating low rent retail space for local crafters allowing them to sell handmade items to the public.
Crafters can pay for a shelf or number of shelves for a weekly or monthly period, allowing them to generate money in their own local communities rather than resorting to online selling.
The shop also becomes an interactive space where crafting workshops can take place creating an environment where people can meet and learn new skills.
Jenna, who is mum to Ewan (3), used to be in the Army Medical Corps and currently works with food producers Bakkavor in Bo’ness.
When Emma’s idea didn’t make it to the final 11, the pair decided to team up to strengthen Back on the High Street’s chances.
Jenna said: “We were up against some tough competition and all the other finalists had really fantastic business ideas.
“The whole challenge has been a once-in-a-lifetime experience and the prize money will hopefully help us establish Back on the High Street as a successful and permanent business.”