Baby business in Carronshore is booming

Bababoo owner Sarah Tashnizi
Bababoo owner Sarah Tashnizi

A Carronshore business that was close to folding has reversed its fortunes and is now hiring more staff.

Bababoo was established by Sarah Tashnizi in September last year to sell luxury handcrafted baby goods.

But less than two months later the mother-of-two was ready to quit due to poor sales.

It was only after finishing second in Business Gateway Falkirk’s ‘Heat’ competition in January that the company began to turn the corner.

Since then Bababoo has hired five sales consultants, who have helped increase monthly sale by 46 per cent since joining at the end of May.

Sarah said: “I previously lived in Orkney where I ran a very successful Facebook store - I presumed that my business would do extremely well when I officially set up in Falkirk.

“I quickly found out that wasn’t the case because, regardless of population, people want to buy the best for their babies from sources they know and trust and no one knew who I was.

“Then the Youth Business Trust recommended I enter the competition. When I picked up the £500 runner-up prize it gave me the affirmation I needed to keep going.”

After receiving advice, Sarah updated her business plan and launched a new website.

She then began a social media search for consultants who would sell Bababoo products directly to their friends, family and local baby groups.

“I have found out the hard way that selling baby products is all about trust so I knew I needed a team of people who would essentially become advocates for the business,” she added.

“Within four weeks I had over 60 applications, mainly from full-time mums who loved the concept.”