It will also seek to prompt people working in industries related to HE, such as catering or textiles, to consider retraining.
The ‘Teaching Makes People’ campaign was first launched in February and will continue its initial focus on those studying and working in science, technology, engineering and maths (STEM) careers.
Launching the new phase of the campaign, Deputy First Minister John Swinney said: “This government’s investment has resulted in 253 more teachers last year. However, I recognise that some local authorities are facing challenges recruiting the right number of teachers for their classrooms.
“That is why we are expanding our successful ‘Teaching Makes People’ campaign which highlights the opportunity for a hugely rewarding and inspiring career with the chance to make a real difference in the lives of children and young people.
“Thousands more undergraduate students seriously considering teaching as a career as a direct result of the first phase of our campaign. We want to build on that momentum and reach even more people who may not have considered it as an option, with a particular focus on STEM, English and HE.”
Engineering graduate David Buchanan started his career working in the private banking sector before becoming a maths teacher at Airdrie Academy. He said: “To anyone thinking about a career as a STEM teacher I would highly recommend it. There are few careers where you are fortunate enough to be a part of something that is always evolving and regularly appearing in the news with new discoveries or breakthroughs.
“Being involved in delivering a STEM subject to students allows you to be part of this exciting evolution and there is a great opportunity to transfer this excitement and enthusiasm across to the young people in front of you every day.”