Puddledub signs up for ShopAppy’s Kirkcaldy initiative

A wide range of organisations have signed up to the project which brings together traders into one online marketplace, including family business Puddledub, which is well known for its award winning meat products from their farm in Auchtertool.

Throughout lockdown the butcher’s shop in Kirkcaldy’s High Street has remained open and it has now signed up to the ShopAppy initiative.

Kevin McArthur, butcher, said: “We are extremely grateful for the local support that we have received from both loyal and new customers.

“Lockdown has been tough on everyone. It’s put a lot of pressure on us here in the shop too.

“But it’s also been so good to feel the encouragement and appreciation for the continued supply of Puddledub products and other local produce.”

Tom Mitchell, farmer and co-founder of Puddledub said: “The home delivery service via ShopAppy is in keeping with the big shift we’ve seen to online meat purchasing.

“We’re hearing from more and more customers who are keen to stick to ordering their meat straight from the farm and having it delivered rather than returning to supermarket shelf meat.

“The launch of ShopAppy is great timing, and we are really looking forward to being a part of this pilot project.

“Lockdown revealed the fragility of our ‘just in time’ supermarket supply chains but it has also exposed the strength of our local food supply chains.

“The launch of ShopAppy will help build on this too.

“It’s not only raising visibility for us and other local food producers, but we’re also finding out about lots of other local businesses too. It’s a great community builder which is exactly what the town needs right now.

“Support for our local economy is more important now, than ever, as the town is well-placed to benefit from the increase in those working from home.

“There’s opportunity for local clubs and businesses to gain from former travel time.

“Those no longer commuting to Edinburgh will have at least two hours a day at their disposal which adds up.

“Let’s hope those generous vacant spaces we have on the High Street can be made available/accessible to local clubs and community groups as safe socially-distant indoor spaces that can be used to create a vibrancy to our High Street.”