Grangemouth frozen food store gives blind customers priority

Where appropriate, those in need of support will be given an individualised code allowing them to book available delivery slots on Thursday mornings between 9am and 10am, before other shoppers.

The move is intended to help those people with sight loss, who have no available support from others, address any difficulties they have accessing food.

Sight loss charity RNIB Scotland said the move will be welcomed by many blind and partially sighted people living alone.

RNIB Scotland director James Adams said: “Some people with sight loss have experienced a very anxious past three months. As we entered lockdown the competition for delivery slots has increased, and many of our members reported they were struggling to get access to their usual reliable supermarket delivery.

“This has been compounded by social distancing measures which are largely laid out with visual signs and markers, making it more difficult for people with sight loss to navigate shops safely.

“This move by Iceland will be a relief to many blind and partially shoppers.”

Anyone with sight loss struggling to access food can call the RNIB Helpline on 0303 123 9999 between 8am and 8pm Monday to Friday and 9am and 5pm on Saturday and will be directed to the most suitable option in their local area.