Centre Stage Dancewear shop owners open new Falkirk store

The owners of a new Falkirk dancewear shop have taken their first steps towards success following an impressive opening performance.

By Jonathon Reilly
Monday, 31st August 2020, 4:45 pm

Lesley Ann Craig and Leigh White enjoyed a “very successful” launch weekend at Centre Stage Dancewear in Melville Street as they welcomed a raft of customers through the doors.

The businesswomen invited Irene Langlands, founder of Stenhouse School of Dance, to officially open the premises on Saturday.

The duo, who are both from Dennyloanhead, also co-own Centre Stage Dancewear in Linlithgow.

Centre Stage Dancewear owners Lesley Ann Craig and Leigh White watch on as Irene Langlands (centre), founder of Stenhouse School of Dance, opens the new shop in Falkirk. Picture: Michael Gillen.

Having watched their daughters attend various dance schools from a young age, Lesley Ann and Leigh moved into business together two years ago with the aim of providing quality costumes at affordable prices.

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The opportunity to set up shop in the heart of Falkirk was too good to pass up and, if the dazzling sales display of the opening weekend continues, the pair believe the decision will prove beneficial for all concerned.

Lesley Ann said: “We had a really good weekend. It was very successful and we got a lot of new customers which was lovely.

Centre Stage Dancewear owners Lesley Ann Craig and Leigh White enjoyed a "very successful" opening weekend at their new store in Melville Street, Falkirk. Picture: Michael Gillen.

“We wanted to get another shop and in the middle of lockdown this became free. We thought it was a prime location and Falkirk needed something like this.

“We try to offer as much selection as we can so it suits everybody’s budget. We just want to help out dance schools as much as we can.”

Lesley Ann, who also works as a nursery nurse, is taking on the role of front of house, while Leigh, who runs a heating business, will mainly deal with the administrative side of things.

Lesley Ann, through daughters Niamh and Briana, and Leigh, courtesy of children Stephanie and Chloe, know how costly a passion dancing can be for families.

That’s why keeping their prices at a reasonable level is crucial to both women.

An efficient use of social made has enabled the businesswomen to make existing and potential customers aware of their mission, while a points-based rewards system has also proved popular.

Lesley Ann added: “We’ve got a system whereby every time a customer comes in and buys something, they get a point added and they can get money off because dancing is an expensive hobby.

“A huge thank you to Miss Langlands and thanks to all our existing and new customers for all their support. We look forward to working with all the dance schools.”

Visit the shop’s Facebook page for further information.

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