Bounce Back Falkirk advertising website helping area's firms during pandemic

A businessman has set up a free advertising website in a bid to help his fellow Falkirk district firms get back on their feet.

By Jonathon Reilly
Tuesday, 14th July 2020, 12:30 pm
Updated Tuesday, 14th July 2020, 2:02 pm

Keith Cohen, owner and director of Minuteman Press, launched Bounce Back Falkirk along with partner Lyn Campbell in May, with the aim of providing an online space for local businesses to share information about their services during the coronavirus pandemic.

Whether it’s a reopened beer garden or a clothing store, Keith is just eager to support others feeling the effects of the Covid-19 lockdown and is pleased a number of firms have already signed up to promote their work.

A printer to trade, Keith has been involved with Falkirk-based printing service since 2009.

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Keith Cohen, owner of Minuteman Press in Falkirk, has set up a Bounce Back Falkirk free advertising website to help businesses through the coronavirus crisis. He is pictured with David Watson, area manager. Picture: Michael Gillen.

Going forward, his natural focus is on helping the printing company itself to bounce back.

However, Keith insists one of the best ways to do that right now is to help out his customers in a time of urgent need.

He said: “We’re in unprecedented times. We’ve got to do things we normally wouldn’t do.

“There’s no financial gain from the website but if it keeps my customers in business, they will still be with me.

“Businesses have found they’ve had people getting in touch with them. We’ve tried to ask people to have some sort of special offer to entice customers, promote businesses and support local business growth.

“If anybody is interested, I send them a link to where they can add in their business details. It then comes to me for approval and doesn’t go live until it’s approved.

“There’s no charge at all. We've got a couple of dozen signed up. We’re also offering some free social distancing-type things like a poster.

“We’re trying our best to promote that through social networking sites. The more people who share it on Facebook or Twitter, you just never know who might see it.

“I know it’s not exactly nationwide advertising but, at the end of the day, it’s completely free of charge and there’s no such thing as bad publicity when you’re telling people what your business offers.”

As more and more businesses start to welcome back customers, it’s Keith’s hope his website will also attract a greater number of advertisers.

In turn, firms could find themselves getting back to where they were pre-lockdown sooner than expected.

Visit the Bounce Back Falkirk website for more information.

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