Asda campaign enabling shoppers to support Falkirk Foodbank

Staff at the town’s Asda store have helped to launch a drive to collect food donations as part of a nationwide campaign by the supermarket chain.

Shoppers will be able to donate much-needed supplies at dedicated in-store collection points which will go to the Falkirk Foodbank.

The food drive, which takes place in Asda stores across the country in July, is aimed to help meet the increased demand food banks have faced during the pandemic.

This year for the first time the retailer has introduced signposts across the shelves to help highlight the most in-demand items needed by the local food bank.

The initiative is part of Asda's Fight Hunger Create Change programme, in partnership with food bank charity The Trussell Trust and food redistribution organisation FareShare. Its aim is to invest at least £20 million to try to lift one million people in the UK out of food poverty.

Locally, the initiative is being led by Asda's in-store community colleagues, who have been working closely with Falkirk Foodbank to ensure its volunteers receive donations of the items that make the most difference.

Margaret Bradie, community champion at Asda Falkirk, said: “We're always overwhelmed by the sheer volume of donations our generous customers make, not just through initiatives like this food drive, but throughout the year as they continue to donate to our permanent collection points in-store.

“These donations will make a huge difference to the local community, as well as on a larger scale as we continue to help people out of poverty.”

Earlier this year, Asda donated an additional £5 million to its partners FareShare and the Trussell Trust.

The donation has been split between the two charities and is helping to provide over four million meals to families who are experiencing poverty.

The cash is also enabling more than 3000 charities to access free food to help tackle the impact of coronavirus in their communities.

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