Heads turn when Chyrel Morland drives down the road.
But it’s not just because there is a pretty blonde behind the wheel of the HGV, more because she’s sitting in a bright pink cab!
The eye-catching lorry – nicknamed Lily the Pink – is the only one in Asda’s entire UK fleet to be decked out to highlight the supermarket’s work for breast cancer charities.
Chyrel (36) said: “It’s been getting a great reaction. As it’s a working motor, it’s been on roads all over Scotland and the North of England. People certainly notice it and some have even taken photographs of it.
“But what is also good is that sometimes the male drivers have been asked to take it out and no-one has turned their nose up at it. They’re all getting behind the Tickled Pink campaign which is great.”
The pink HGV cab was the brainchild of Alan Brown, the transport manager at Asda’s CDC4 depot in Bankside, Falkirk.
A spokesperson said: “Chyrel always wears a bright pink high viz vest and he thought it would be a good idea to wrap the cab in bright decals to raise awareness of all the work we do for the Tickled Pink charity.”
They added that the nickname Lily the Pink quickly followed when people saw it on the depot yard.
Chyrel, who lives in Shieldhill, has worked for the supermarket giant for over 10 years but only became a driver in 2008 after suffering a bad off-road motorbike accident.
She said: “I’ve always been into cars and motorbikes, and used to race at Knockhill. I suppose you could call me a real petrolhead.
“Gaining my HGV licence was a natural step.
“I’d been working in the warehouse but after my accident it took me seven months to learn to walk again. I couldn’t do the same job, but Asda’s a great company to work for and they got me back to work in lots of different departments.
“When I was in the transport office I fell in love with the job and when I got my HGV licence it was a case of waiting for a post to become available.”
Now in its 15th year, Asda’s Tickled Pink campaign benefits two breast cancer charities – Breast Cancer Care and Breast Cancer Campaign. Since its launch, staff and customers have helped raise over £25 million.