Take Note: The merch of time

editorial image

Despite recent reports to the contrary (thanks for reading), music isn’t the multi-million pound industry it once was.

Adele may be richer than your average health authority, but Eminem is, it seems, down to his last $100,000,000. And that could be gone in seconds thanks to a misplaced bank password or an attack of the munchies. So, the rapper is making a bit of extra cash by selling off 700 bricks from his childhood home. Each brick will be authenticated (so no problem flogging it later at Sothebys) and comes with a cassette of his 2000 album.

At $300, it’s some way behind the single brick produced by The KLF, formed from the ashes of the million quid they set fire to.

Fortunately, there are more successful merchandising schemes. The humble T-shirt may be the greatest moneyspinner of all at £20 a time, though other items of clothing are available – the Weezer snuggie, Oasis trainers, and Katy Perry’s pants (oh yes she is).

But oddest of all, records are now technically ‘merch’, sold as a premium wall-hanging. Fortunately, these usually come with a digital version meaning your pristine vinyl can be preserved forever – just in case the internet mysteriously deletes your entire music collection …