A charity with a ‘women-only’ reputation has launched a manhunt.
The WRVS is calling for male volunteers to join its ranks in a bid to shed its predominantly female image and tackle the loneliness epidemic.
Launched in 1938 as the Women’s Voluntary Services, the organisation has an army of 40,000 volunteers but less than a fifth are men.
Now the charity wants more males to come forward to tackle loneliness experienced by older men which can have a serious detrimental impact on their health and wellbeing.
Morag McRoberts, service manager at Falkirk’s WRVS project said: “I definitely support this push to have more men in the service.
“The WRVS has a stereotypical image, some people might expect a little old lady to deliver their meals on wheels but we are much more than that in so many ways.
“The organisation re-branded a few years ago, and we’re now involved with many more community-based initiatives.
“Our volunteers are very important to us, and while we serve our community, our volunteers can also gain a great deal by being involved.
“In Falkirk, we are involved with the Community Transport and Good Neighbours scheme and we have been approached by men who are maybe retired or who have time on their hands so we are delighted.”
The charity needs men and women to fill a variety of roles supporting older people including cook, handyman, driver and companion for its Good Neighbours service.
David McCullough, WRVS chief executive said: “WRVS has had male volunteers since at least 1949, but with an ageing population we now need more men to join the charity to provide practical help and companionship to the older people we support.
“We urge all of the men planning to volunteer this year to add WRVS to their wish list of charities to approach.”
For more information or to volunteer, visit www.wrvs.org.uk or call 0845 601 4670.