Efforts to get tourists to spend more cash in the Falkirk area and provide them with extra visitor accommodation are the main aims of a new strategy.
Rubber-stamped by councillors hours before its launch, the new five-year plan aims to cement Falkirk as one of the country’s major tourism destinations.
It will be delivered under the VisitFalkirk brand and seeks to increase annual visitor expenditure in the area by 20 per cent - to over £97 million - and produce a 20 per cent rise in overnight stays to over three quarters of a million by 2020.
A new website – www.visit falkirk.com – was also launched to play a major role in attracting visitors from home and abroad.
The strategy and website were unveiled at the Hippodrome cinema in Bo’ness on Tuesday. Along with Callendar House, The Falkirk Wheel and the Kelpies, it is one of the major tourism success stories for the area.
A short film, ‘Kinetic Falkirk’, by stop-motion film-maker Walid Salhab, which was commissioned by Falkirk Council to market the area, was also shown and can be viewed on the website.
Walid, who made a similar style of film about the construction of the Kelpies, spent over 330 hours filming for the five- minute film.
At the launch, Councillor Adrian Mahoney, spokesperson for culture, leisure and tourism, said: “I hope the plan and marketing materials will help us build on successes to date and encourage even more people to visit the Falkirk area.
“The council and its partners have played key roles in developing Falkirk as a tourist destination – but our future success relies on strong support from the private sector.”