A local firm has been recognised as the number one food brand in Scotland.
Wholesale butcher Malcolm Allan earned the prestigious ranking from consumer expert Kantar Worldpanel, which carries out extensive market research for the government and the food and drinks industry.
While its latest survey has placed the Tamfourhill-based business at number two in the table for the most popular non-alcohol ‘take home’ brands in the country – just behind Irn-Bru made by soft drink giants AG Barr – that is good enough to put Malcolm Allan top when it comes to whose steak pies and sausages hungry Scots are purchasing from supermarkets across the country.
The family-owned firm founded by Malcolm Allan in 1954 finished ahead of major household names including Baxters, Tunnocks, Wiseman and Highland Spring.
The accolade is the latest to come the way of an awardwinning business, which at one time operated over 20 shops from The Gyle in the east to Milngavie in the west before deciding to switch from retail to wholesale in the late 1980s. It then opened a preparation and production centre at Tamfourhill – ironically just a few hundreds yards from where Barrs used to manufacture and bottle its famous drinks.
Two years ago Malcom Allan was second in the food stakes behind rivals Baxters and was pushed to fourth in 2012 by Fresh N Lo, but now it sits proudly ahead of all the competition.
Delighted joint managing director Gordon Allan (58) said: “When you consider what just about every other firm in this category invests each year on national advertising campaigns pushing its products this result is really quite amazing for us.
“We’ve never had that kind of budget to promote our brand and never gone in for gimmicks because Malcolm has always said that’s not the way to run our business. Instead we concentrate on producing quality products and making sure that, when you buy something with the Malcolm Allan name on it, you get exactly what its says on the packaging. This is a great endorsement from our customers.”